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Site Design for Better Search Engine Positioning - Part II
by Sanders Consultation Group Plus

The Relationship Between the Search Engines, and Ways to Get Listed When all Your Past Attempts Have Failed.

Netscape - So you want a Listing in Netscape

Pay for inclusion in Google, rank highly in Google to be a part of their primary results, or rank highly in DMOZ to be a part of their primary directory results to be potentially indexed by Netscape. Or you can backend through DMOZ to Google and then potentially be indexed by Netscape.

Lycos - So you want a Listing in Lycos

Pay for inclusion in Google, rank highly in DMOZ to be a part of their directory results, or rank highly in fast to be part of their primary results to be potentially indexed by Lycos. Backdoor listing through DMOZ will not help you here. Google only sends Lycos their paid inclusions, not their primary results.

DMOZ - So you want a Listing in DMOZ

Work hard, make your site compelling, make sure you submit it to the proper topic at DMOZ, and make sure you provide content the editors think their visitors will want. There is no easy or quick fix way to get indexed here. It's going to take work and research to find out what your site needs to entice the editors to index you. Start by doing a search at DMOZ on keyword searches you want your site to show up in results. Then go look at the sites, and see what they have to offer. I would not suggest a "copycat" approach here. You want to be similar so that you list, but you also want to be unique enough to get them to index you. If they already have a million sites listed in that category, then why list yours? Originality of the topic and the way it is presented is key. It also helps if your content is your own, and not a boiled down version or a repeat of some other site on the net. Remember, your hard work rewards you with a platinum listing in the end. The choice is up to you. Note that such legwork with other search engines provides you with the potential of better search rankings there.

Iwon-Search - So you want a Listing in iwon-Search

Pay for inclusion in Google, rank highly in Google to be a part of their primary results, or rank highly in DMOZ to be a part of their primary directory results to be potentially indexed by iwon-Search. Or you can backend through DMOZ to Google and then potentially be indexed by iwon-Search.

Inktomi - So you want a Listing in Inktomi

This is going to be a short answer. I'll pick no bones about it either. If you want a listing in Inktomi, then you are going to have to pay for it. The choice becomes how much you want to pay for it. You can become a member of scrubtheweb and have the ability to submit to Inktomi and pay $29.95 - $49.95 a year (depending on what promotional they are running at that time) for unlimited URL's. Or you can go to one of Inktomi's partners and pay as much as $79.00 a year for just ONE URL. The choice is up to you.

Yahoo - So you want a Listing in Yahoo

Pay for inclusion in Overture, or rank highly in Google to be a part of their primary results. Or you can backend through DMOZ to Google and then potentially be indexed by Yahoo.

Fast - So you want a Listing in Fast

This is going to be another short answer. They are the same as DMOZ, but without the human element. Treat them the same way, and work hard on your pages.

Overture - So you want a Listing in Overture

Rank highly in Inktomi to be a part of their secondary results to be potentially indexed by Overture.

Looksmart - So you want a Listing in Looksmart

Rank highly in Inktomi to be a part of their secondary results to be potentially indexed by looksmart.

Alltheweb - So you want a Listing in Alltheweb

Pay for inclusion in Overture.

MSN - So you want a Listing in MSN

Pay for inclusion in Overture, rank highly in Inktomi to be a part of their secondary results and gain two shots at possibly being indexed by MSN. If you accomplish the second goal, Inktomi also provides their secondary results to looksmart. Looksmart also provides their primary results to MSN.

Alta Vista - So you want a Listing in Alta Vista

Pay for inclusion in Overture, or rank highly in DMOZ to be a part of their primary directory results to be potentially indexed by Alta Vista.

If you want a more in depth look with visual aids, then drop by and check out the resources at Bruce Clay. They have a full resource and go in depth about the technologies used by each of the search engines. They also promote a full line of services pertaining to SEO activities.

Back to Table of Contents        Summing It All Up  (Article Continues)


About the Author

James R. Sanders is the owner of Sanders Consultation Group Plus. He has been a webmaster and website designer since 1997. He has also been involved in self employment ventures since 1992. He is presently a contributing author of NewbieHangout. His writing is targeted to webmasters, would be webmasters, website designers, would be website designers, self employed, or those researching information looking for solutions to questions associated with design, business operations, and promotion today. His goal is to provide practical information based upon his years of experience to help webmasters, website designers, and self employed people achieve their goals in today's competitive global market. You can subscribe to his free newsletters at SCGP - Newsletter.

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