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Site Design for Better Search Engine Positioning - Part II
by Sanders Consultation Group Plus

The Relationship Between the Search Engines, and Ways to Get Listed When all Your Past Attempts Have Failed.

Some Important Notes on the Relationships - Cliques that seem to have formed

Yes, I did say cliques. I seen them in high school. I see them in present day. They are always there in human relationships, and humans run these businesses. When looking at the search engine playground, some groups have banded together. There seems to be two distinct groups, and they don't seem to play together. Lycos, Inktomi, DMOZ, and Google seem to be where the boundaries lay. They seem to be the fence sitters that hold the playground together. In the top of the playing field are Lycos, DMOZ, iwon-Search, Netscape, Google, HotBot, Teoma, Ask Jeeves, and AOL Search. In the bottom of the playing field are Inktomi, Yahoo, fast, Overture, looksmart, alltheweb, MSN, and Alta Vista. These two groups do not play together, and no information passes between the two sides except where the fence sitters have forged alliances.

In the top of the playground, Google sends results to Yahoo, and DMOZ sends results to Alta Vista. In the bottom of the playground, Inktomi sends results to HotBot, and fast sends results to Lycos. That is where the playing stops. While the top of the playground plays together, the bottom of the playground is even further subdivided. Fast and alltheweb play together in their own little group with results from Overture, but do not interact with the others. Overture is the glue that holds them all together.

DMOZ is able to offer their listings to the number of engines they do because of quality. It is a well-known fact that DMOZ results are usually relevant to keywords searched for. It is because of their editor's quality and performance in page reviewing. If it wouldn't be for the editors and their high morale values then DMOZ results would be just as worthless as some of the other search engines listings are. The search engines know this fact, and that is why so many other search engines accept listings from DMOZ. DMOZ is not tainted by the lure of money, and neither are their results. Their results offer a quality that no other search engine can match. All these things are what add up to make a listing with DMOZ like platinum.

Breaking it all down Engine by Engine - Where to get Indexed to get Possible Indexing where you want it

Here I will break it down to the bottom line answers. You will first need to establish where it is you want to get indexed. Then you will need to attempt the indexing yourself. Go and submit your page and see what happens. If you get listed, then all you need to work on is your ranking, and need to further educate yourself on how to accomplish that. If you still haven't achieved the indexing you are looking for, then you can skip to the next areas of this article. You also need to remember that high placement in your targeted results listings are required here. Without them, your chances of attaining the domino affect you are looking for are worthless. With all the listing places, the first step should be an attempt to get indexed by them first. Choose the most prominent one, the one that's most popular to internet surfers, and start there.

AOL Search - So you want a Listing in AOL Search

Get indexed in Google and potentially be indexed in AOL Search from both paid inclusions at Google and primary Google search results. You can also get listed in DMOZ and get indexed through DMOZ's directory results. Or you can backend through DMOZ to Google and then potentially be indexed by AOL Search.

Ask Jeeves - So you want a Listing in Ask Jeeves

Pay for inclusion in Google, or be on Teoma's secondary results list, and potentially be indexed by Ask Jeeves. Backdoor listing through DMOZ will not help you here. Google only sends Ask Jeeves their paid inclusions, not their primary results.

Teoma - So you want a Listing in Teoma

Pay for inclusion in Google, or rank highly in DMOZ to be a part of their primary directory results to be potentially indexed in Teoma. Backdoor listing through DMOZ will not help you here. Google only sends Teoma their paid inclusions, not their primary results.

HotBot - So you want a Listing in HotBot

Pay for inclusion in Google, rank highly in DMOZ to be a part of their primary directory results, or rank highly in Inktomi to be a part of their primary results to be potentially indexed by HotBot. Or you can backend through DMOZ to Google and then potentially be indexed by HotBot

Google - So you want a Listing in Google

Rank highly in DMOZ to be a part of their directory results to be potentially indexed by Google.

Back to Table of Contents        More Search Engine Relationships  (Article Continues)


About the Author

James R. Sanders is the owner of Sanders Consultation Group Plus. He has been a webmaster and website designer since 1997. He has also been involved in self employment ventures since 1992. He is presently a contributing author of NewbieHangout. His writing is targeted to webmasters, would be webmasters, website designers, would be website designers, self employed, or those researching information looking for solutions to questions associated with design, business operations, and promotion today. His goal is to provide practical information based upon his years of experience to help webmasters, website designers, and self employed people achieve their goals in today's competitive global market. You can subscribe to his free newsletters at SCGP - Newsletter.

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