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The Relationship Between the Search
Engines, and Ways to Get Listed When all Your Past Attempts
Have Failed.
Paid Inclusion - Where to buy Paid Inclusions for the
best Paid Inclusion Results
You will remember that paid inclusion is the only guaranteed
solution for getting your page indexed. Overture and Google
are the two players in the paid inclusion portion of the search
engine game. If you want to use a paid inclusion option, then
these are the two places to go. I say that from a cost affective
approach. Why pay for inclusion in places where you will only
show up in their own results? Overture and Google offer you
more bang for the buck. You benefit from their partner's traffic
instead of just traffic of one search engine site.
Overture's sole operation in the search engine game is to
provide paid inclusion results for Yahoo, Alta Vista, MSN
and alltheweb. They provide no other types of listing to anyone
else at all. Before submitting a paid inclusion to Overture,
I'd check to see their traffic results through Alexa, and
probably email them asking about their demographic information.
Make sure their visitors fall in line with the types of visitors
that come to your page or site.
Google offer both paid results and primary results. Here
we will only be discussing their paid results. We will discuss
their primary results in a different section of this article.
Google provides their paid inclusion results to Lycos, HotBot,
AOL Search, Ask Jeeves, Teoma, Netscape, and iwon-Search.
The good news is that you don't have to pay them to show up
in other search engines. The bad news, if you don't pay them
for inclusion, then you won't show up in Teoma, Ask Jeeves,
HotBot, or Lycos through them.
Secondary Results - Where to get Indexed in Secondary
Results for the Best Inclusion Results
Inktomi and Teoma corner this market. Only two search engines
provide secondary results. Inktomi and Teoma are it. Teoma
only provides secondary results, while Inktomi also provides
primary results. Inktomi provides their secondary results
to Overture, looksmart, and MSN. Teoma provides their secondary
results to Ask Jeeves. In my own opinion, Teoma seems to have
a somewhat exclusive relationship with Ask Jeeves, or it could
be the other way around. Either way you want to sum it up,
Teoma only provides results to Ask Jeeves.
Primary Results - Where to get Indexed in Primary Results
for the Best Inclusion Results
The big player here is Google, there are no doubts to that.
A placement in Google is like gold. But with the latest buzz
about Google and their Florida update, the chances look bleak
for successful placements especially if you are just starting
out. I will include Inktomi, looksmart, and fast here because
they also supply primary results to other search engines.
But Google is the best option for increasing your possibility
of numerous search engine listings. They only have one competitor
as far as I am concerned. That competitor would be DMOZ. But
we will discuss DMOZ in their appropriate section.
We'll start off with the small guys. Inktomi sends their
primary results to HotBot. If you remember, Inktomi also supplies
secondary listings to Overture, looksmart, and MSN. Fast sends
their primary results to Lycos and alltheweb. Looksmart sends
their primary listings to MSN. So in the overall scheme here,
looksmart is the small guy on the block. I haven't even bothered
much with looksmart, but as I finish up with the others, I'll
come back to them. It never hurts to get indexed wherever
you can.
The supplier giant of this bunch is Google. Google sends
primary results to Yahoo, iwon-Search, Netscape, and AOL Search.
But don't forget their paid inclusion results mentioned earlier.
Their association with other search engines makes them the
best bet for placement, at least in the primary result category.
Directory Results - Where to get Indexed in Directory
Results for the Best Inclusion Results
I have to admit this section is a little misleading. There,
I said it, and I feel better for it. The reason I say that
is because DMOZ is the only prominent directory out there
at the moment this article was written. If you remember, I
said that DMOZ is a human based directory, and editors visit
each and every page to determine if it will be indexed or
not. DMOZ adds the human factor, and any submission or possible
indexing is at the whims of a human editor. It's easy to use
unethical practices to fool a bot, but it's much harder to
fool a human. Getting your page indexed with DMOZ, if getting
indexed with Google is gold, is platinum. Wasn't it once said
that things requiring the most work offered the most rewards,
or something like that? Getting indexed with DMOZ is difficult,
but the payoffs are substantial, especially if you get high
rankings with them.
That's enough pumping them up. Lets look at where their results
go. DMOZ supplies their directory results to Alta Vista, Lycos,
iwon-Search, HotBot, Netscape, Google (yes, I did say Google,
hint hint), Teoma, and AOL Search. With my hint there, maybe
you can now understand why I call a listing with DMOZ platinum.
If you didn't catch it, it's because a listing with DMOZ (platinum)
also gets you a potential listing with Google (gold). From
there it's a domino affect. Enough said. DMOZ is your only
back door into some of the more prominent search engines,
but only if you rank highly in their results. I can not overemphasize
the importance a good listing in DMOZ plays for getting you
indexed with other search engines.
Back
to Table of Contents
Search
Engine Relationships (Article Continues)
About the Author
James R. Sanders is the owner of Sanders
Consultation Group Plus. He has been a webmaster and website
designer since 1997. He has also been involved in self employment
ventures since 1992. He is presently a contributing author
of NewbieHangout. His writing is targeted to webmasters, would
be webmasters, website designers, would be website designers,
self employed, or those researching information looking for
solutions to questions associated with design, business operations,
and promotion today. His goal is to provide practical information
based upon his years of experience to help webmasters, website
designers, and self employed people achieve their goals in
today's competitive global market. You can subscribe to his
free newsletters at SCGP
- Newsletter.
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