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The Relationship Between the Search
Engines, and Ways to Get Listed When all Your Past Attempts
Have Failed.
So you've built your site, optimized it for search engine
submission, and uploaded it to your server. You've also set
up some strategic link swaps with some prominent sites, and
submitted it to the search engines, but it isn't showing up,
or there is no record your site has even been indexed by Google
or Yahoo. Now what do you do? That's what we are going to
discuss in this article.
Indexing, Spidering, Inclusion, and
Paid Inclusion - Terminology and Differences in the Search
Engine Optimization Game
Before I get into the relationships between the search engines,
I want to talk about spidering and inclusion. You need to
understand these. Understanding them will help you to understand
the possible reasons why your site may not be showing up in
search engine results. An important thing to keep in mind.
Although your site might not be showing up in results, that
doesn't mean that it ins't already spidered by a particular
search engine. There is a difference between spidering and
inclusion. There is also a difference between inclusion, not
guaranteed, and paid inclusion, which is a guaranteed way
to make sure your site shows up on search engine results.
Not all search engines follow the steps I am about to go over.
Some may jumble tasks together with the same spider or bot
when they visit your pages. What follows is the long hand
journey a page takes to find it's way into search engine results.
Each search engine has their own little spider or bot that
spends all its time crawling around the web. Their soul intentions
are to find pages, and then read the URL links on those pages.
The spider or bot uses those URLs to find other pages on the
net. In turn it visits the pages in these paths and collects
certain information from them. In theory, manual submission
is not required for your site in order for it to be spidered.
Eventually, most pages are found and submitted to the next
spider or bot. The first spider or bot's job is to find pages.
It then drops those pages off to another bot or spider to
index them. At this time your page is said to have been spidered.
Once the first bot spiders your page, the next bot comes and
gathers information off your page.
The bot will look at the words on the page. Most bots only
read html code, and tend to ignore images, flash, and the
other more flashy technology available on the web. This is
where keyword placement comes into play. The bot looks at
the text on your page and gathers what it feels is relevant
to the page it is visiting. It reviews the text and assigns
the page keywords. It will then drop off this information
into a type of database, or a filter, where other programs
can be run on the information to extract information about
the pages it collect. At this time your page is said to have
been indexed. Note that I have not said anything about search
engine results yet. Once your page reaches this point, it
may still not be included on search results. Also note, that
until your page reaches this point, there is no chance for
it to end up on search engine results either.
Once they collect this data, the search engines run programs
on the data and apply filters and algorithms to select pages
they want to include in their search results. Remember that
the lifeblood of a search engine is providing pages to their
visitors that apply to the information their visitors are
looking for. If your pages are deemed link farms, then the
chances of them being included in their results will be slim.
I will talk more of potential problems that keep pages from
being included later. Once they run these programs, the search
engine will then include the page in their database. At this
time, your page is now considered included in their database
and will show up in search results relevant to the keywords
on your page. Again, it is important to remember that most
search engines do not guarantee inclusion. They are becoming
very selective on what they include and don't include in their
database. When dealing with a search engine that uses a human
in any of the process, you are looking at it being more difficult
to be included.
Search engines are becoming increasingly selective about
what pages they include. There is good reasoning for this.
Take for instance the search results you have gotten when
searching on a topic. I'll bet at least one or two of the
high ranking links you went to had nothing to do with what
you were searching for. Am I correct about that? As time has
gone by, unscrupulous webmasters and SEO's have caused this
problem. They have found ways to manipulate the search engine
results, and add words to pages simply because the words are
searched for frequently. If the words applied to the topic
on their pages then that would be fine. The problem is that
most times, the words have nothing to do with their page topic.
Search engines are trying to get away from this kind of manipulation.
That is evident in the latest buzz about Google and their
Florida update.
There is only one way to guarantee your pages to be included
in search engine results. That guarantee is through paid inclusion.
Most of the search engines have gone to this. I think it's
just a way for them to capitalize on our need for them, and
increase the revenue they already generate. Most of them put
these results at the top of the search results page. The honorable
search engines separate them and let you know that they are
sponsored results. In short, to get paid inclusion on search
results, you pay a fee to the search engine. It's almost like
buying advertisement, but it is highly targeted advertisement.
It differs from banners in the fact that banners are usually
random and can show up on any page. Paid inclusion only shows
up when a visitor searches for words relevant to the keywords
you choose when you buy the inclusion. Since I do not pay
for this type of inclusion, I am unsure if you can buy placement
for keywords your page topic does not apply to. Now we'll
move onto the relationships between the different search engines.
Back
to Table of Contents
Knowing if Your
Page has been Indexed (Article Continues)
About the Author
James R. Sanders is the owner of Sanders
Consultation Group Plus. He has been a webmaster and website
designer since 1997. He has also been involved in self employment
ventures since 1992. He is presently a contributing author
of NewbieHangout. His writing is targeted to webmasters, would
be webmasters, website designers, would be website designers,
self employed, or those researching information looking for
solutions to questions associated with design, business operations,
and promotion today. His goal is to provide practical information
based upon his years of experience to help webmasters, website
designers, and self employed people achieve their goals in
today's competitive global market. You can subscribe to his
free newsletters at SCGP
- Newsletter.
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