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The PREsell Concept - How Do You Build That Trust?
It’s all about perception, and perception is different things to different
people. I can almost assure you that your perception of yourself or your business
is not always the same perception to others. You may think that you are trustworthy
and genuine, but your visitors and potential customers could think differently.
You never know what they think until they send you an email, or they buy. You
could also ask them. In addition, I encourage you to ask them. It’s the direct
approach, and many people respect that. By being direct, you also give the impression
of being forward, and possibly truthful. There is your first lesson in building
trust.
If I had to say what I felt were the two biggest tools to building trust, I’d
have to say they were honesty and consistency. Keep something in mind though;
honesty is flat out honesty. That doesn’t mean that you make up stories to sway
them your way. That is not ethical business, and using any underhanded practices
and dishonesty in applying the PREsell concept is not advised. Why? Truth is
always revealed over time. Eventually it always comes out. So if your relationship
was false from the beginning, it will be uncovered for the falsity it becomes,
and you will have nothing in the end. More than likely, you will have done even
more damage to your business as the result.
Honesty deals with provable facts. It is not something that we pull out of
thin air, nor is it something that only we perceive is fact. In order for it
to be honest, it must be provable. If you can’t prove it, then don’t say it.
It’s that simple. For anything that you say or do, or any claim that you make,
you should have substantiating proof to back it up. Whether that proof is documented,
certified, or common knowledge mainstream, it must be credible to be believed.
I can’t stress enough the importance of delivering on your promises and claims.
Have you ever wondered to a site where they offer you the chance of a home based
business, free, and you’ll make money overnight? They usually build those up
pretty well don’t they? The problem is, anyone with any business knowledge knows
that an overnight success story is something that only happens in RARE occasions.
How many such sites or ads have you seen in your lifetime? Do you still keep
chasing after them anymore? How honest do you feel these sites or ads were when
they presented you with the information? Understand where I am going with this?
Bottom line is this; you must have proof to back yourself up, especially when
you make outrageous claims. If not, then you have no credibility and no trust
from your potential customer.
Consistency is another issue. Consistency is simply doing what you say you
are going to do. Consistency is established when you do it every time; not just
some of the time. It also encompasses links and information on a website or
newsletters, and whether those links and information deliver exactly what they
say they will deliver. There is no half way with this. You must do it all the
time and every time. If someone tells me that, in their website or an email
ad, they are going to show me how to make $1,000.00 a month, then I expect them
to do exactly that. In addition, what usually happens when you follow that link?
You are hit with a sales pitch trying to get you to buy the information right?
Worse yet, they send you an email trying to get you to buy the information too.
Problem is, they never tell you up front that the information they were talking
about is going to cost you a fee. How does it make you feel when it happens?
Do you want your potential customers to feel the same way?
As time goes by, web surfers are being conditioned to not click on things.
The problem is, nobody seems to notice this fact. They keep on practicing the
same shady marketing tactics that get them their short-term gains, but in the
end; it is going to cost them long term sustained growth. This is why I am stressing
the importance of PREsell, honesty, and consistency. If you establish these
practices now, then your visitors will be more open to the programs you suggest.
They will not be as hesitant to click. In addition, you will set yourself apart
from the others that take advantage of people to make a living, instead of helping
people to make their living. It is a known fact. Help enough people to make
their lives better and you will reap great rewards. Help them solve their problems,
and help enough of them accomplish that, and you will grow rich. Not only in
monetary gains, but also in personal satisfaction through the lives you have
been able to touch.
Free information is also another way to accomplish the trusting relationship
that PREsell requires to make your potential customers act. Why do you think
that Sanders
Consultation Group Plus produces these articles? First is because we want
to help those less fortunate. We know what it’s like to struggle and build a
website. We know how hard it is to struggle through marketing. We know how expensive
it is to design a site, host it, market it, and update it. We have been where
you are. We have learned what works and what doesn’t. To do our part to try
to make the world a better place to live, we offer our knowledge FREELY in these
articles. Through reading them, you will find a roadmap to help you get to where
you want to be. We charge nothing for this. We know that there are those that
will not want to do all the work. For those people, we are available to do the
work for them. For you "do it yourselfers" these articles tell you exactly how
we did things to get where we are.
What else do these articles accomplish? They help to establish trust. The more
you read on our articles, the more you will see our sincerity.
The more you see our sincerity, the more susceptible you will
become to our promotions. Why? We are honest. You will come
to learn that we will deliver exactly what we tell you we
will deliver to you. We will deliver it every time, not here
and there, but every time. You will know the up front costs
associated with that delivery. In addition, you will come
to see that we only offer or recommend reputable, high quality,
established, and dependable products and services. We do this
by not taking advantage of our visitor’s trust. We have programs
in place to handle complaints quickly, and remove associations
with those that are contrary to our code of ethics. It isn’t
always an easy road, but to us, it’s the right road. Nevertheless,
you will learn these things as you continue to read more articles
from us. And these last paragraphs just about sum up the PREsell
concept.
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Summary (Article
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About the Author
James R. Sanders is the owner of Sanders
Consultation Group Plus. He has been a webmaster and website
designer since 1997. He has also been involved in self employment
ventures since 1992. He is presently a contributing author
of NewbieHangout,
and has been published through WebProNews
and 4Rankings.com.
His writing is targeted to webmasters, would be webmasters,
website designers, would be website designers, self employed,
or those researching information looking for solutions to
questions associated with design, business operations, and
promotion today. His goal is to provide practical information
based upon his years of experience to help webmasters, website
designers, and self employed people achieve their goals in
today's competitive global market. You can subscribe to his
free newsletters at SCGP
- Newsletter.
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