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Click Track's Log Analyzer
ClickTracks' Navigation report gives you a bird's eye view of visitor activity
by placing visitor metrics right on top of your web site.
At a glance, you can see:
Where visitors clicked:
Next to each link on your web site, ClickTracks displays a
small percentage bar showing what percent of all visitors
clicked on a particular link.
Where they came from, and where they went next:
The path view located at the bottom on the Navigation report
shows the referring pages, as well as the pages people visited
next—noting also if they exited from your site on that
particular page.
How much time they spent:
On the right-hand side of the Navigation report, ClickTracks
shows information specific to the page you're currently viewing,
including the average amount of time a visitor spent on that
page, as well as the average amount of time a visitor spent
getting to that page. It also notes the number of visitors
who see the page, as well as the number of visitors who entered
your web site at that page.
The power of ClickTracks lies in its ability to separate
groups of visitors and compare them. This process, 'visitor
tagging' is unique to ClickTracks. By tagging groups of visitors
who share a common criteria, the Navigation report lets you:
Compare traditional search vs. PPC:
Understand the differences between visitors who found your
site as the result of a free search listing, versus those
who came through a paid listing. In the navigation report,
tagging free vs. paid visitors allows you to compare their
behavior, helping you make better keyword, site optimization
and spending choices.
Compare search engines:
Visitors from different search engines can exhibit significantly
different behavior patterns. By tagging visitors from different
search engines, the navigation report shows you each group's
preferences, navigation patterns, exit rates, time spent on
a page, etc.
Compare search referrals:
How many visitors searched to find your web site, and how
many were led there by non-search mechanisms (like a link
on another web site?) Tagging search v. non-search referrals
lets you gauge the value of search on your site by showing
you how both groups navigate and interact with your site.
Export to PDF or Excel:
ClickTracks makes it easy to generate reports that you, the
rest of your team, clients and bosses understand. Easily export
any of ClickTracks' reports to an Adobe PDF or Microsoft Excel
file.
Visit ClickTracks
Software for the latest product features, and a listing
of program options.
About the Author
James R. Sanders is the owner of Sanders
Consultation Group Plus. He has been a webmaster and website
designer since 1997. He has also been involved in self employment
ventures since 1992. He is presently a contributing author
of NewbieHangout. His writing is targeted to webmasters, would
be webmasters, website designers, would be website designers,
self employed, or those researching information looking for
solutions to questions associated with design, business operations,
and promotion today. His goal is to provide practical information
based upon his years of experience to help webmasters, website
designers, and self employed people achieve their goals in
today's competitive global market. You can subscribe to his
free newsletters at SCGP
- Newsletter.
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