|
|
Home | Contact | FAQ | Portal | NewbieVille | Resources | Templates | Generators | Affiliates | Shareware | Scripts | Articles |
The NHO
Graphics Stuff
Services
Web Templates
Web Masters
Fun Stuff
Security Great Sites! |
|
Affiliate Program Strategy
Making Money From Your Website What visitor needs does the company fulfill? Does the company realistically offer something that your visitors are going to want? Remember, if a visitor isn't going to click on it, then putting it on your site was a waste of your time and energy in researching it. Viewing trends and research sites online will help you to determine what is hot and what is not. Another resource is your local newspaper. Most of them seem to be adding a spot to their papers on trends. Mine just happens to publish that section in the sunday paper. I try to make sure that I read it each week. I also tend to watch online headlines over at MSN, and some of the other big name newspapers online. Trends take a common sense approach. When you read something about a trend, you have to take into consideration what drives it. Is it a need for convenience or necessity? Does it relate to entertainment or relaxation, or is it linked to education or productivity? You are also going to want NATIONAL trend type information. If you adhere to local trends you will limit your possibilities to a certain geographical location. The internet is not limited, it is GLOBAL. Does the company place limitations or restrictions on your promotional efforts? Does the company prohibit placing promotional information in a newsletter? Do they restrict e-mail promotion? Does their offering only apply to a certain geographical location? Are they gender specific offers? Does their offer have any limitations that would prevent certain people, either through income requirements or something else, from being able to take advantage of their offers? Most companies frown on spam ( unsolicited e-mail ), and have taken great lengths to ensure that their promoters do not take part in such activities. Many companies also seem to not approve of newsletter adds without a promoter notifying them in advance. Some are gender specific and apply to one or the other. Examples would be for free make-up or perfume, or maybe an affiliation with a company ( Work at home moms ). There are also companies that offer promotionals based on income requirements, or the ownership of a credit card or home. If you are going to offer a better interest rate on credit cards or home mortgages, then obviously your visitor should have those.
Affiliate Programs & Increased Traffic
From Them Depending on your performance, and your products/services, there are also sometimes the opportunity to be listed on an affiliate site you promote. There are also some that will add your link just because you are part of their program. They provide these lists as a means for potential would be promoters to contact present promoters for feedback on their programs. Other benefits have included educational resources in zip or exe formats, search engine submissions, and a host of other creative enticements for becoming a promoter. Partner Listings Many good companies will provide a listing of their present promoters so that new potential promoters can hear from those that are already promoting the company. Granted that this kind of link isn't really as focused as others, but it still provides the extra possibility of visitors that might be interested in your site or offers. These lists are also good resources for finding possible link exchanges to further increase your traffic. They can also be used to promote other offers you might have that reward you from brining new advertisers to a company. A good example of the benefits from this would be MLM opportunities where the traffic could be placed into your downline. Search Engine Listings Some companies will even offer to help you out by submitting your site to search engines. This is a win win situation because it not only generates traffic for them to see their advertisements but also helps you with traffic that is interested in your site and what it has to offer. These are highly targeted leads that produce better results because they are actually searching for the content found on your site. The more care you exercise in choosing your sponsors the better results you will get from the traffic coming to your site from this type of company help. FFA ( Free For All ) Link Listings Some companies also have FFA link pages. These are also not as targeted in the traffic that they generate, but never the less, still help to pump up your site counters. For poor producing traffic you can add the ability to suggest your site to friends. There are free services on the net that help you create FFA pages and also will allow you to offer your visitors the chance to recommend your site to friends for free. Using the ideas from above, you can then gather the information from these visitors and tailor your advertisements to fit their needs. That will help to generate income from visitors that are not going to be interested in your site content, or products/services. Back to Table of Contents Summing It All Up (Article Continues) About the Author James R. Sanders is the owner of Sanders Consultation Group Plus. He has been a webmaster and website designer since 1997. He has also been involved in self employment ventures since 1992. He is presently a contributing author of NewbieHangout. His writing is targeted to webmasters, would be webmasters, website designers, would be website designers, self employed, or those researching information looking for solutions to questions associated with design, business operations, and promotion today. His goal is to provide practical information based upon his years of experience to help webmasters, website designers, and self employed people achieve their goals in today's competitive global market. You can subscribe to his free newsletters at SCGP - Newsletter. |
Previous PageSolutions
|
|
Copyright © 2001-2004 NewbieHangout.com. All Rights Reserved. Privacy Policy |